April 09, 2009

Google Webmaster: Guide for Bloggers



Google is no doubt the choiceable search engine of the internet surfers.  In the last eleven months or so of blogging this blogger has found this fact while tracking visitors to his blog.  He has found that a majority of his visitors come from the Google search engine.  And all others search engines just come way behind.   This is for this reason all bloggers submit their blogs to Google first and then submit to other search engines.  Googlebot no doubt searches and indexes everything under the sun but submitting is the preferable mode of first seeing one’s blog in the search engine.  http://google.com/addurl
 
But here this blogger would like to discuss about the Webmaster of service of Google.  Interestingly, many newbie bloggers do not know about the Webmaster service.  Remember apart from Google Adword all other services like Adsense, Analytics, Blogger, Feedburner, Knol, Friendsconnect, iGoggle, Youtube etc. are free to use.  

Many also think that when they have submitted their blogs to the Google search engine proper then there is no use of submitting blogs to the Webmaster.  But a professional internet services provider like Google has not gone mad to provide two similar services. What do you think? In reality both are different things. Remember to submit one’s blog to Google Webmaster and to the search engine are two different things. Apart from submitting your blogs to Google, those should also be submitted to the Google Webmaster as both are different services.  Let me confine to Webmaster. 

You have a Google account like others, okay? Then sign in to your account and click Google webmaster.  You will be taken to webmaster Dashboard.


 Look in the dashboard there is a Text box with a Button written Add Site.  Enter your blog’s URL and hit the Tab.  It will take you to a page and ask you to verify your site.  Now be there. There are two methods to verify your sites: one is uploading an HTML file and the other is pasting a Verification Code to your template.  Now Copy the code provided, done?  Now, paste the same code snippet just below the beginning head of the template. Now see the verify button.  You have pasted the code, okay? Then hit the verify button.  If you have pasted the code in right way and at the right location, straight way you will be given the confirmation message that your site is verified.  If you get similar message then you have done the first step.  If you choose to by pass this or want to do that at your leisure then don’t worry.  You can go through the verification process once again.  Or you can later come to the Tools tab and get the code once again to paste inside your template.  My advice for you is that you should copy this code and save in a .txt file named GWM verification code. This will save you from unnecessary hassles when you choose to change your template at some point of time.  

Webmaster provides different services like:
·       Diagnostics
·       settings
·       Statistics
·       Links
·       Sitemaps
·       Tools
In diagnostics, one gets a clear cut diagnosis of one’s blog’s contents.  Duplicate contents are singled out for the blogger’s perusal and action. Contents with unfriendly urls or having rich Medias are also figured out for rectification.  

In Settings Tab you can choose the geographically targeted country to help the site to index information about your blog accordingly.  Remember as far as keywords are concerned in one country if your keyword happens to at No 10 in other country the same can be at No 1.  Hence, it is for you to choose information from which country you want to be shown in your page.  You can also specify if http://yoursite or www.yoursite can be your preferred domain as results of both addresses happen to be different.  You can also change the crawl rate here but please refer to my caution stated in paragraph below.  You can also specify if blogs can be indexed for image search as bloggers always happen to insert images to enhance their posts readability and addition of value or beautifying them with relevant images.  

In statistics one gets the Crawl rate, page ranks, keywords analysis, Missing Urls, Keywords not indexed in search engines.  In the beginning the crawl rate happens to be flexible and the rate can be changed by bloggers or site owners.  But when a blog or site is matured, the crawl rate is fixed by Google and the googlebot crawls the site or blog on its own as per the fixed crawling rate.  Remember in the beginning don’t try to tamper with the default crawling rate as that may cause crash or blackout of datas.
An important aspect of Keywords analysis is that which Keyword comes in which page and what number in Google searches.  Further, what percentages of the searched Keywords happen to be in an individual post is shown in a tabulate form.  This is very important for content writing and rectifying individual posts.  By correction one can change the percentage of a keyword to receive search engine hits and compete against other similar urls. 
In links one can check the Candidate Link, External and Internal link. 
The Site operator will show how many of urls are indexed in the search engine.  Very often it happens that duplicate urls are shown by Google. To know exactly how many urls are indexed sitemap summary is the best way.  But in site link one will get the urls with their headings.  In other words, one will get the links to one’s posts directly.

In the Link operator one will get the back links that means how many links are linked to the home page of a blog or site.  This always happens to be less than the external links as external links shows the links to individual posts and the homepage.  

The Cache link shows the stored snapshot of one’s blog or site.  The Info operator shows a short Bio that one chooses to share with others in Google account.  Related operator will show links similar to one’s blog.  This is automatically generated by the search engine. 
Sitemap shows how many of urls are indexed in the search engine.  As far as Sitemap is concerned many newbie bloggers find themselves in a conundrum regarding the process of uploading the sitemap.  This is too easy as nothing is required to be uploaded as only a feed address happens to be necessary.  For example my sitemap url is http://thatlovedflower.blogspot.com/atom.xml Sitemap helps the search engine in indexing urls of a particular blog and if the googlebot fails to index any urls, the sitemap helps in indexing all available urls for search engine.  

Under the head Tool one can find the following links, Analyze robot text, Generate robottext, Enhance 404 page, Manage Site Verification, Remove Indexed Url, Useful Google Gadgets, The first two about robottext are advanced type and don’t try to do it unless you know more about them.  Many don’t maintain the 404 page and whenever a link is not found due to deletion the same default ‘Not Found’ text greets. If you don’t happen to verify your site then the code can be found in the Manage Site Verification link. In the Gadget section one can find a lot of useful Google friendly gadgets developed by third parties or Google engineers.  Third party gadgets are ensured Google friendliness and guidelines.  Hence they can be used freely by a site owner or blog owner. 


The webmaster is very useful and free Google service that not only guides but also shows way to bloggers to steer their blogs in right direction.  So, what do you think? Submit your blog to Google webmaster and enjoy targeted and guided blogging.  Remember all available data can be exported to your desktop in forms of .xls file for your later perusal and next course of action or for your future reference. 
It is very difficult to find blogging help for newbie bloggers and this blogger has only tried to present his available knowledge on Google Webmaster.  This blogger has also done a guest posting on Visitors Tracking for the help of newbie blogger.  Here is the link if you want to read that article or save the same for future use.  http://bloggingwithsuccess.net/keeping-track-blog-visitors
Thank you.

2 comments:

  1. Well done. Many bloggers work hard creating articles and overlook these tools. This post gives a basic understanding which can encourage bloggers to try it. After all, we want as many people as possible to benefit from our blog's conversation.

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  2. great information. Thanks for sharing. i really need this topic
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